Sony Wants You to Shoot in 3D Movies

Posted on 06 Jan 2011 at 09:09AM
Sony Wants You to Shoot in 3D Movies

Sony Wants You to Shoot in 3D Movies

Sony will sell new 3D Bloggie and 3D HandyCamdevices so consumers can shoot their own 3D movies. Sony kicked off CES 2011 by announcing plans to get 3D ...

Sony kicked off CES 2011 by announcing plans to get 3D technology into the hands of consumers—and not just for watching TV. The company announced it would launch new 3D Bloggie and Handycam camcorders so that consumers can shoot their own 3D movies.

"3D is far more than a science fiction gimmick designed to make the special effects dominate the story," explained Sony Chairman HowardStringer. "3D mimic the real world." As such, he thinks that mainstream consumers will want to shoot their home movies in 3D.

The new head of Sony's U.S. Consumer electronics division, Phil Molyneux, said his goal was nothing less than to make Sony the number one consumer electronics company in the U.S. by 2013. "Our goal is to bring a totally new experience to consumers," said Molyneux. We will actively engage consumers in what has been a passive medium."

Sony also announced 27 new HDTVs last night, the majority of which support 3D and Internet connectivity. Twenty two of Sony's new models will ship with online connectivity built-in, either via WiFi or Ethernet. By match 50 million users will be connected to the Internet via Sony, Blu-ray, PS3 and HDTVs, indeed more than 50 million people worldwide connect to the Internet using a Sony HDTV, PS3, PC, or Blu-ray player.

The Bravia Internet Video platform now includes Sony's Video On Demand and Music Unlimited powered by Qriocity, Netflix, Pandora, HuluPlus, Amazon Video on Demand, YouTube, Slacker Internet Radio, Crackle, and Many models also have Skype embedded, although you still have to purchase a camera separately.

Although they weren't discussed on stage, Sony is releasing a new line of connected speakers at CES as well. HomeShare is a collection of audio devices that will let you play audio files through your home from one shared music library or directly from the Internet.Sony's new HomeShare products include networked speakers (SA-N300, $200, and SA-N400, $300), a networks NAS device with a built-in iPod dock NAS-SV20i and NAC-SV10i), and a universal remote (RMN-U1) to control the system.

Networked home audio has been dominated by Sonos for many years, but Sony's HomeShare offerings could push the technology mainstream just like 3D.

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